"I'm REALLY listening"
Why undertake a perception audit?
While regular feedback from investors is vital, occasionally as a Board, it is good to step back and get a really in-depth view of what investors think about your company. Our excellent relationships with the buy and sell side and our ability to speak the same language ensures that we are able to probe on very sensitive and provocative issues on behalf of our clients. If you ask a closed question - you get a closed answer. We prefer to structure the discussion using topic headings allowing the participant to take the lead in the issues that are of most interest to them.
Identifying misconceptions or misunderstandings allows you to ensure that key messages can be aligned with institutional requirements. Our research also identifies areas of the business that are underrated or in need of greater emphasis. Just as importantly, it may highlight disclosure or transparency issues and provide a key input into the Board's decision-making process on corporate issues.
Our perception studies are one of our flagship products and are undertaken throughout the year, both for retained clients and for companies on a one-off or periodic basis.
We are proud of the quality and depth of our perception studies. We would be delighted to come and show you some selected examples of our reports for which we have been given express permission by the relevant clients.
"IRFocus have undertaken annual City perception studies on our behalf for many years. The research is an invaluable input into our annual corporate communications strategic review. IRFocus tell us what our shareholders really think about Tesco"
Lucy Neville-Rolfe CMG, Executive Director (Corporate and Legal Affairs) Tesco plc
"The shareholder audit provided the executive team with a clear route map for dealing with the issues that our shareholders wanted addressing at our results. It was an insightful and thoroughly professional document."
Nicola Marsden, former Head of Corporate Communications, National Express plc.
